Dick Johnson Racing built the fastest Sierras in the world. The opportunity to build a modern day replica of the famous red cars is one Dick Johnson couldn't pass up. Project Sierra is a great way for all Dick Johnson and Sierra supporters to get involved at the ground level to build this very special car.
With exclusive merchandise, updates and future hot laps with Dick and John Bowe, Project Sierra will bring back memories of a golden era of DJR's dominance of the touring car scene in the late 1980s.
Purchase our Project Sierra $75 pack and you will receive:
Welcome note from Dick Johnson
Project Sierra Cap
NOTE: Concept art pictured, may be subject to change. Sizes not indicative.